Running really smart digital means challenging assumptions, trying new tactics, and measuring outcomes. At Voter Formation Project, we’re throwing out the old playbook for voter engagement and taking a new approach to finding and communicating with people of color online.
We embrace creative solutions and—when they work—we back them up with data so that they can be shared across the voter engagement sector.
We’ve found a marriage of art and science that empowers us to deliver the best outcomes: a more active and diverse electorate.
For the 2022 Midterm Elections, we ran a five state voter registration program targeted at low-propensity voters of color. We also executed a randomized controlled trial in Pennsylvania to learn more about the effects of long-term messaging versus short-term messaging through digital engagement on net new voter registrations. Our full impact report will be available when states release final voter data later this year.
2022 BY THE NUMBERS
Reached over 3.6M unregistered people across five states with digital ads in both English and Spanish.
Directly registered more than 9,000 people to vote.
Engaged over 1.6M voters in Pennsylvania with mobilization messaging ahead of Election Day.
Read our 2021 Program Report and recommendations for advertisers