CHANGING THE WAY WE engage, REGISTER, & mobilize under-represented
communities
About Us
The Voter Formation Project is dedicated to increasing participation in local, state, & national elections through digital communication, experimentation, & knowledge sharing.
Create digital programs designed to increase voter participation in under-represented communities
Build and democratize voter registration and mobilization technology for mission-aligned community based non-profits
Expand knowledge about the efficacy of digital tactics for community-based organizations working with BIPOC communities
Leadership Team
Tatenda Musapatike
CEO & Founder
Tatenda founded VFP as a stand-alone entity after successfully operating it as a program within a larger organization during the 2020 election cycle. Previously, Tatenda worked at Facebook helping Democratic and progressive campaigns develop and implement their ad strategies. Tatenda is one of the country’s foremost experts on how technology can be used to expand the electorate.
Steven Howard
Director of Technology
Steven is a seasoned technologist with experience in data and engineering. He has spent time in the political sector in both product and engineering roles, including at Daily Kos and Zinc Collective.
Holly Taines
Director of Development
Holly is an experienced development professional, with more than 15 years of experience working with individual donors, foundations, and institutions. She previously worked for JFCS East Bay, a nonprofit social services agency, overseeing all aspects of fundraising and donor communications.
Amanda Qualls
Director of People & Culture
Amanda is a Senior Certified Professional with the Society for Human Resource Management and holds a certification in Diversity and Inclusion for HR through Cornell University. Her career has spanned small businesses, universities, nonprofit organizations, and political entities, including Pete for America and Ballotpedia.
Shannon Wurthman
Director of Digital Programs
Shannon has more than 15 years of digital strategy experience in the nonprofit, advocacy, and political campaign space, including director-level positions at Civic Nation, When We All Vote, Hillary for America, and Demand Justice.
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