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CHANGING THE WAY WE  engage, REGISTER, & mobilize under-represented 

About Us

The Voter Formation Project is dedicated to increasing participation in local, state, & national elections through digital communication, experimentation, & knowledge sharing.

Create digital programs designed to increase voter participation in under-represented communities

Build and democratize voter registration and mobilization technology for mission-aligned community based non-profits

Expand knowledge about the efficacy of digital tactics for community-based organizations working with BIPOC communities

About Us

Leadership Team

The Team

Tatenda Musapatike

CEO & Founder

Tatenda founded VFP as a stand-alone entity after successfully operating it as a program within a larger organization during the 2020 election cycle. Previously, Tatenda worked at Facebook helping Democratic and progressive campaigns develop and implement their ad strategies. Tatenda is one of the country’s foremost experts on how technology can be used to expand the electorate.

Steven Howard

Director of Technology

Steven is a seasoned technologist with experience in data and engineering. He has spent time in the political sector in both product and engineering roles, including at Daily Kos and Zinc Collective.

Holly Taines

Director of Development

Holly is an experienced development professional, with more than 15 years of experience working with individual donors, foundations, and institutions. She previously worked for JFCS East Bay, a nonprofit social services agency, overseeing all aspects of fundraising and donor communications.

Amanda Qualls

Director of People & Culture

Amanda is a Senior Certified Professional with the Society for Human Resource Management and holds a certification in Diversity and Inclusion for HR through Cornell University. Her career has spanned small businesses, universities, nonprofit organizations, and political entities, including Pete for America and Ballotpedia.

Shannon Wurthman

Director of Digital Programs

Shannon has more than 15 years of digital strategy experience in the nonprofit, advocacy, and political campaign space, including director-level positions at Civic Nation, When We All Vote, Hillary for America, and Demand Justice.



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