The Voter Formation Project is dedicated to increasing participation in local, state, & national elections through digital communication, experimentation, & knowledge sharing.
Create digital programs designed to increase voter participation in under-represented communities
Build and democratize voter registration and mobilization technology for mission-aligned community based non-profits
Expand knowledge about the efficacy of digital tactics for community-based organizations working with BIPOC communities
CEO & Founder
Tatenda has spent over a decade working on digital programs and in tech to support progressive causes. She was most recently a senior advisor at ACRONYM, where she built a $12.5M program from the ground up to expand the electorate. This program worked to reach, register, and mobilize Black and Latina voters across 8 states in the 2020 general election and the Georgia Senate runoff elections, closely engaging with over 200,000 new and infrequent voters. Previous to her time at ACRONYM, Tatenda was the Client Solutions Manager for Democratic Politics at Facebook, where she supported Democratic independent expenditures and progressive leaning non-profits in their platform strategies, while acting as the voice of the industry to the company and the voice of the company to the industry. She attended Davidson College (it’s always a great day to be a wildcat!), and has her masters in Public Administration from American University.