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  • Tatenda Musapatike

Welcome to the Voter Formation Project

Updated: May 12, 2021

Hi -- welcome to the Voter Formation Project blog. My name is Tatenda Musapatike and I am the Founder and CEO of the Voter Formation Project. I created this organization to register and mobilize people of color around the country through digital programs and knowledge sharing. I’ve been working in the political tech space for over ten years, having spent most of that time working in the digital ads. Before founding the Voter Formation Project, two things were very clear to me: technology and how we use it is quick to evolve, but our digital tactics aren’t and voter registration and mobilization are the foundational bedrocks of our Democracy.

If the American experiment is going to survive, it’s going to require the active participation of its citizens to elect honest stewards of our democratic values. If our American democracy is going to live up to its defining creed that “All men are created equal,” it is going to require the participation of its citizens, most critically the under-served and under-represented.

The last election cycle demonstrated just how fragile our democratic process is when threatened by internal fascistic forces. The 2020 election cycle also clearly demonstrated the power of an expanded electorate to change expected outcomes across all levels of our government. When BIPOC voters showed up to the polls, they helped drive a drastic change in the political landscape across our country. If we’ve learned one thing from the last election cycle, it’s that we cannot take a reprieve from the critical work

of expanding our electorate to the most disenfranchised in our country. It is not hyperbolic to say that our democracy depends on it.

The Voter Formation Project​ is a 501c3 organization founded to help modernize voter registration and mobilization programming and research in order to meet the evolving demands of communicating with under-served and under-represented communities. We know that people in these communities over-index on time spent online and on mobile devices compared to their white counterparts, and we know that there’s extensive work to be done to explore how we can reach ​and ​motivate these audiences to participate in elections. Based on these key principles, our mission is simple: To increase participation in local, state and national elections through digital communication, experimentation, and knowledge-sharing.

My hope is that you’ll support our work - whether it’s through sharing our learnings, applying our learnings to your own work, contributing to our mission, or just being a fan. We want to partner with organizations across the country working on registering and mobilizing communities of color to help bolster online efforts either through program partnerships, trainings, or technology sharing. Please d on’t hesitate to get in touch with us at

Talk soon,


“American history is longer, larger, more various, more beautiful, and more terrible than anything anyone has ever said about it.” – James Baldwin

#voterformationproject #lettersfromtheCEO #vote

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