In 2024, Voter Formation Project is using innovative digital advertising strategies to bring marginalized communities of color into the electorate.

Voter Formation Project’s mission is to increase participation in elections using innovative, long-term, and data-driven digital communications strategies to engage, register, and mobilize new and infrequent voters of color.

 

Since our country’s founding, racist laws and practices have made it really difficult (or even impossible!) for people of color to vote and have their voices heard. Voter Formation Project is bringing communities often left out of the voting process into the electorate.